Inth, Our New Name and Direction

company3 min read

When we named our company Consent.io, we were solving one specific problem: cookie consent. It made sense. It was clear. People knew what we did. But our company grew fast. Our customers wanted our product values to help them solve adjacent problems in the privacy compliance space, and so our ambitions to become platform of infrastucture did too.

The Problem We Started With

In April 2025, we launched c15t, our open-source cookie consent banner designed to be completely developer-friendly. We were frustrated by existing solutions. Bloated scripts, dark patterns, tools that prioritised compliance theatre over actual compliance. c15t struck a chord and thousands of developers adopted it.

Developers told us it was the first consent tool that didn't make them want to tear their hair out. But as we listened to those teams and we kept hearing the same thing.

Cookie consent was only the beginning.

The Bigger Problem

GDPR. CCPA. Data Subject Access Requests. Privacy policies that nobody reads but everyone needs. Terms of service that live in documents disconnected from the code that actually implements them. Vendor management. Cookie auditing. The list goes on.

These aren't separate problems. They're connected. But the tools to solve them are fragmented across legal software, developer tools, and marketing platforms. Nobody owns the whole picture.

We started to see a pattern. Companies that were good at consent were often good at everything else too. They treated user data with intention. They had clear processes. They built systems, not just checklists.

Consent was their starting point. Intent was their operating model.

Why Intent Matters

Intent is the difference between ticking a box and building something that actually works.

When you're intentional about user data:

  • Your privacy policy reflects what your code actually does
  • Your DSAR process is a workflow, not a fire drill
  • Your consent banner is part of a coherent system, not a bolted-on afterthought
  • Your legal and development teams speak the same language

This is what we want to help companies build. Not just compliance, but intention.

Why Inth

We chose the name Inth because it's short, memorable, and it represents what we believe in: being intentional about how you handle user data.

We're building compliance automation infrastructure for humans and agents. Every product has an open-source core. Your codebase becomes the single source of truth for your policies. AI agents help legal, development, and marketing teams collaborate instead of passing PDFs back and forth.

What Stays the Same

Our commitment to open source. Our focus on developers. Our belief that compliance tools should be genuinely good, not just compliant.

c15t isn't going anywhere. It's getting better. We're launching c15t 2.0 this week with a new styling system, Skills, dev tools, a 60% smaller backend bundle, and Global Privacy Control and IAB TCF 2.3 support. And it's just the beginning of what we have planned.

What Changes

Everything else. Our ambition. Our scope. Our vision for what compliance automation infrastructure looks like.

We're not just a cookie banner company anymore. We're Inth.