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Google Tag Manager

Keep your Google Tag Manager container and send Google Consent Mode v2 signals from each banner choice. You pick if gtm.js loads on every page or waits for consent.

Inth keeps the consent record of each choice, with the visitor’s country and the policy that applied.

Start for free
pnpm add @c15t/integrations
Google Tag ManagerWaiting for consent
Before a choice

gtm.js loads. The first consent command is default, with analytics_storage and ad_storage denied.

Turn the switch on, then off, to see what loads.

Before you start

You need an Inth project that connects to your app and c15t in that app. You also need the container ID from your GTM workspace. It starts with GTM-.

Remove the existing GTM snippet, its noscript iframe and any framework plugin that loads the same container.

Open the quickstart for your framework

How consent works with Google Tag Manager

In both modes, the c15t googleTagManager helper sends the Consent Mode default before the container starts. Each later change sends an update, then a consent-update event.

Measurement controls analytics_storage. Marketing controls ad_storage, ad_user_data and ad_personalization.

Tags in the container that are not from Google ignore these signals. Give each of them a consent requirement in GTM, or fire it on the consent-update event.

If a vendor must make no request before consent, remove it from the container. Then register its own c15t helper.

Installation

The helper has two modes for when gtm.js loads. Pick the mode that your policy needs.

Installation

With after-consent, an opt-out policy or no policy gives optional categories permission before a choice. Then gtm.js loads on the first page. If the container holds only Analytics tags, pass category: 'measurement'.

Setup steps

  1. Install the integration package

    Add the helpers next to c15t. An import alone does not start the container.

    pnpm add @c15t/integrations
  2. Add your container ID

    The helper trims the ID. An empty ID logs an error, and the container does not load.

    src/consent-scripts.ts
    import { googleTagManager } from '@c15t/integrations/google-tag-manager';
    
    export const scripts = [googleTagManager({ id: 'GTM-XXXXXXX' })];

    To hold the container until consent, add loadMode: 'after-consent' to the same call.

  3. Register it with your existing setup

    Add scripts to the c15t configuration that you have now. Keep your Inth endpoint, mode, policy, styles and consent UI.

    Add scripts to c15t.config.ts, next to next.config.ts. Keep the rest of your config, such as mode, in the same call. App Router, Pages Router and static export read the same file.

    c15t.config.ts
    import { defineConsentConfig } from 'c15t/next';
    import { scripts } from './src/consent-scripts';
    
    export default defineConsentConfig({ scripts });

    Pass scripts to the ConsentRoot in your root route. Import helpers in the route module, not in a server function: script configurations carry callbacks.

    src/routes/__root.tsx
    import { scripts } from '../consent-scripts';
    
    <ConsentRoot state={consent} scripts={scripts}>

    Add scripts to the options of your ConsentProvider, next to mode. Keep the banner, dialog and preferences link inside the provider.

    src/consent.tsx
    import { scripts } from './consent-scripts';
    
    <ConsentProvider options={{ mode, scripts }}>

    Register scripts under the c15t key in app.config.ts. Keep them out of nuxt.config.ts, which reaches the browser as JSON and drops the helper callbacks.

    app/app.config.ts
    import { scripts } from '../src/consent-scripts';
    
    export default defineAppConfig({
      c15t: { scripts },
    });

    Pass scripts to the c15tVue plugin call you have now. The plugin starts one script loader when the app mounts.

    src/main.ts
    import { c15tVue, manifest } from 'c15t/vue/vue-plugin';
    import { scripts } from './consent-scripts';
    
    app.use(c15tVue, {
      mode: manifest(),
      scripts,
    });

    Add scripts to the client entrypoint, which the integration finds on its own. Keep helpers out of astro.config.mjs: its options are serialized into the page.

    src/c15t.client.ts
    import type { C15tClientOptionsExtension } from 'c15t/astro';
    import { scripts } from './consent-scripts';
    
    export default { scripts } satisfies C15tClientOptionsExtension;

    Pass scripts as a prop to the ConsentProvider you have now. The provider owns the loader and disposes it on unmount.

    src/App.svelte
    <script lang="ts">
      import { ConsentProvider, manifest } from 'c15t/svelte';
      import { scripts } from './consent-scripts';
    </script>
    
    <ConsentProvider mode={manifest()} {scripts}>
      <!-- Your app and consent UI -->
    </ConsentProvider>

    Add scripts to the ConsentRoot in the root layout. Import helpers in the layout component, not in +layout.server.ts: a server load cannot send functions to the browser.

    src/routes/+layout.svelte
    <script lang="ts">
      import { ConsentRoot } from 'c15t/svelte';
      import { scripts } from '../consent-scripts';
    
      let { children, data } = $props();
    </script>
    
    <ConsentRoot state={data.consent} {scripts}>
      {@render children()}
    </ConsentRoot>

    Paste the vendor’s snippet behind consent

    The helpers need a bundler. On a page with the c15t script tag, paste the vendor’s own snippet instead and keep it inert until visitors allow its category. Helper options, such as loadMode, do not apply.

    index.html
    <script type="text/plain" data-c15t-category="measurement">
      // The vendor's snippet, unchanged
    </script>

    Pass scripts to init() from @c15t/browser, next to your mode. With createConsentRuntime, pass scripts to it instead.

    src/consent.ts
    import { init, manifest } from '@c15t/browser';
    import { scripts } from './consent-scripts';
    
    const consent = init({
      mode: manifest(),
      scripts,
    });
All frameworks

Use the helper or the c15t Consent Management template from the GTM Community Template Gallery on a page, never both. Otherwise Google receives two sets of consent commands.

Verify your setup

Use a private window with an opt-in policy and Google Tag Assistant. Then test the three states with the default mode.

  • Before a choice

    gtm.js loads. The first consent command is default, with analytics_storage and ad_storage denied.

  • After you allow measurement

    Tag Assistant shows an update that grants analytics_storage, then a consent-update event.

  • After you withdraw measurement

    c15t reloads the page, and the new page starts with analytics_storage denied.

With after-consent, no request goes to Google and window.dataLayer stays undefined until you allow a category. Then gtm.js loads once.

Open the full Google Tag Manager guide