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OpenAI Pixel

Measure ChatGPT ad conversions only after visitors allow marketing. The OpenAI Pixel starts with consent off and turns it on in the same step.

Inth keeps the consent record of each choice, with the visitor’s country and the policy that applied.

Start for free
pnpm add @c15t/integrations
OpenAI PixelWaiting for consent
Before a choice

No request goes to bzrcdn.openai.com, and window.oaiq does not exist.

Turn the switch on, then off, to see what loads.

Before you start

You need an Inth project that connects to your app, c15t in that app and your pixel ID. Find it on the conversions tab in OpenAI Ads Manager.

New to c15t? Complete the quickstart for your framework first. Keep its Inth endpoint, policy, styles and consent UI.

Open the quickstart for your framework

How consent gets to the OpenAI Pixel

Before marketing has permission, the c15t openaiPixel helper defines no oaiq queue and loads nothing from OpenAI. Measurement alone does not load the pixel.

After permission, the helper queues oaiq('consent', false), init and oaiq('consent', true). Then it loads oaiq.min.js. The first call overrides the default consent of the SDK.

On withdrawal, the helper keeps the SDK and calls oaiq('consent', false). OpenAI drops events sent while consent is off and does not replay them.

The helper sends no page view or conversion. So every event comes from your code.

Read the OpenAI measurement pixel docs

Installation

The OpenAI Pixel has one load mode in c15t. The helper waits for marketing permission.

Wait for permission. No request goes to OpenAI until the visitor accepts marketing. On withdrawal, the pixel gets oaiq('consent', false).

openaiPixel({ pixelId })

An opt-out policy or no policy gives optional categories permission before a choice. Then the OpenAI Pixel loads on the first page. This guide uses an opt-in policy.

Setup steps

  1. Install the integration package

    Add the helpers next to c15t. An import alone does not start the OpenAI Pixel.

    pnpm add @c15t/integrations
  2. Add your pixel ID

    c15t passes user on as it is. Normalize and hash identifiers yourself, as the OpenAI user data rules describe.

    src/consent-scripts.ts
    import { openaiPixel } from '@c15t/integrations/openai-pixel';
    
    export const scripts = [openaiPixel({ pixelId: 'YOUR_PIXEL_ID' })];

    The package also exports openaiPixelEvent. It does not check permission, so check it before each call.

  3. Check permission before each event

    window.oaiq still exists after withdrawal. amount is an integer in the currency's minor unit, such as cents for USD.

    src/track-order.ts
    export function trackOrder(marketingAllowed: boolean, orderId: string) {
      if (!marketingAllowed || typeof window.oaiq !== 'function') return;
      window.oaiq(
        'measure',
        'order_created',
        { type: 'contents', amount: 2599, currency: 'USD' },
        { event_id: orderId }
      );
    }
  4. Register it with your existing setup

    Add scripts to the c15t configuration that you have now. Keep your Inth endpoint, mode, policy, styles and consent UI.

    Add scripts to c15t.config.ts, next to next.config.ts. Keep the rest of your config, such as mode, in the same call. App Router, Pages Router and static export read the same file.

    c15t.config.ts
    import { defineConsentConfig } from 'c15t/next';
    import { scripts } from './src/consent-scripts';
    
    export default defineConsentConfig({ scripts });

    Pass scripts to the ConsentRoot in your root route. Import helpers in the route module, not in a server function: script configurations carry callbacks.

    src/routes/__root.tsx
    import { scripts } from '../consent-scripts';
    
    <ConsentRoot state={consent} scripts={scripts}>

    Add scripts to the options of your ConsentProvider, next to mode. Keep the banner, dialog and preferences link inside the provider.

    src/consent.tsx
    import { scripts } from './consent-scripts';
    
    <ConsentProvider options={{ mode, scripts }}>

    Register scripts under the c15t key in app.config.ts. Keep them out of nuxt.config.ts, which reaches the browser as JSON and drops the helper callbacks.

    app/app.config.ts
    import { scripts } from '../src/consent-scripts';
    
    export default defineAppConfig({
      c15t: { scripts },
    });

    Pass scripts to the c15tVue plugin call you have now. The plugin starts one script loader when the app mounts.

    src/main.ts
    import { c15tVue, manifest } from 'c15t/vue/vue-plugin';
    import { scripts } from './consent-scripts';
    
    app.use(c15tVue, {
      mode: manifest(),
      scripts,
    });

    Add scripts to the client entrypoint, which the integration finds on its own. Keep helpers out of astro.config.mjs: its options are serialized into the page.

    src/c15t.client.ts
    import type { C15tClientOptionsExtension } from 'c15t/astro';
    import { scripts } from './consent-scripts';
    
    export default { scripts } satisfies C15tClientOptionsExtension;

    Pass scripts as a prop to the ConsentProvider you have now. The provider owns the loader and disposes it on unmount.

    src/App.svelte
    <script lang="ts">
      import { ConsentProvider, manifest } from 'c15t/svelte';
      import { scripts } from './consent-scripts';
    </script>
    
    <ConsentProvider mode={manifest()} {scripts}>
      <!-- Your app and consent UI -->
    </ConsentProvider>

    Add scripts to the ConsentRoot in the root layout. Import helpers in the layout component, not in +layout.server.ts: a server load cannot send functions to the browser.

    src/routes/+layout.svelte
    <script lang="ts">
      import { ConsentRoot } from 'c15t/svelte';
      import { scripts } from '../consent-scripts';
    
      let { children, data } = $props();
    </script>
    
    <ConsentRoot state={data.consent} {scripts}>
      {@render children()}
    </ConsentRoot>

    Paste the vendor’s snippet behind consent

    The helpers need a bundler. On a page with the c15t script tag, paste the vendor’s own snippet instead and keep it inert until visitors allow its category. Helper options, such as loadMode, do not apply.

    index.html
    <script type="text/plain" data-c15t-category="marketing">
      // The vendor's snippet, unchanged
    </script>

    Pass scripts to init() from @c15t/browser, next to your mode. With createConsentRuntime, pass scripts to it instead.

    src/consent.ts
    import { init, manifest } from '@c15t/browser';
    import { scripts } from './consent-scripts';
    
    const consent = init({
      mode: manifest(),
      scripts,
    });
All frameworks

Remove the standalone OpenAI snippet. The helper creates the oaiq queue and sets up the pixel itself. Reuse event_id on the server event to remove duplicates.

Verify your setup

Set debug: true while you test. Use a private window with an opt-in policy, and open DevTools Network. Then test the three states.

  • Before a choice

    No request goes to bzrcdn.openai.com, and window.oaiq does not exist.

  • After you allow marketing

    oaiq.min.js loads. A guarded event reaches https://bzr.openai.com/v1/sdk/events and shows in Event Stream in Ads Manager.

  • After you withdraw marketing

    Until the reload, trackOrder sends nothing.

For a Content Security Policy, allow bzrcdn.openai.com in script-src. Add bzr.openai.com and bzrcdn.openai.com in connect-src and bzr.openai.com in img-src.

Open the full OpenAI Pixel guide